When it comes to producing your event, you have more choices than ever.
But the last thing you want is to gamble on the outcome.
The name Premier is a lot to live up to. Fortunately, living up to our name for our clients’ success is this company’s obsession, as it has been for over 25 years – at shows, on the road, and on the red carpet.

T H E C O R E T E A M
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PRESIDENT & CEO
As the driving force of Premier, Alysoun brings a combination of finesse and military-grade precision to every project she puts her name to.For over 25 years, Alysoun has helped build Premier’s reputation as a boutique events provider with an unwavering commitment to excellence and client satisfaction. In all aspects of a project, whether it be a trade show, ride & drive program or red carpet event, she plays a pivotal role, from the earliest stages of planning, through to execution and delivery.
Alysoun’s high-caliber skill set in event management is well-served by her experience as an accomplished Film Producer. As a former owner of streaming service PureFlix, now owned by Sony Pictures, Alysoun made a name with the production of multiple TV series and feature films.
With a B.S. in Accounting and a Minor in Music Performance (Piano), Alysoun brings a formidable background in the business and the arts, continuing to lead Premier to new and exciting heights.
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DIRECTOR OF OPERATIONS
For 12 years, Allie has been the right-hand woman at Premier, working to ensure the high standard of craft that has become the company’s hallmark.
Allie’s experience covers the gambit of Premier’s capabilities. Partnering closely with marketing leaders at blue-chip brands, Allie operates on the ground, flawlessly executing everything from product introductions and ride & drive programs, to film premieres and charity events, both in the US and globally.
With a Masters in Legal Studies from Arizona State and a proven track record, Allie has a deep understanding of what it means to direct operations the Premier way.
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PROJECT MANAGER
With hundreds of events in his resume, including the World Majors marathons, Super Bowl 50, the Olympic Games, two world tours with the Pope, and the media introduction of over 60 models for our client BMW, Jim’s expertise in unrivaled.
His journey in Event Planning and Management began nearly 40 years ago, piloting camera motos in UCI bicycle races, World Major marathons, Ironman Series triathlons, along with many other television and film productions. Outside of camera work, Jim has managed the logistics on the fly, for the deployment of a 100-officer tactical team to Hurricane Katrina, and the Democratic National Convention, as well as the security and transportation of TV executives at the Super Bowl and Final Four tournaments.
After a successful career with the California Highway Patrol, Jim transitioned full time to the Premier core team. Jim has held many certifications and accreditations, including: EMT 1A PS, IACP DRE Instructor, Community College Professor, Tactical Team Leader, Drug Interdiction Team Leader and Special Investigations CSI.
Jim brings a substantial and diverse array of skills and experience honed over decades to the Premier leadership team.
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CLIENT RELATIONS
Brock brings a wealth of understanding of our clients’ needs, having operated his own firms in the areas of medical services events and workplace training.
Over the years, he has served clients as diverse as AT&T, Alston and Bird, the American Cancer Society and BMW Motorcycles.
Brock’s combination of experience and empathy gives him a unique ability among our team to help clients clarify their goals, and show how Premier can surpass them through experiential activations.
In addition to his extensive entrepreneurial background, Brock is highly-trained in the field of first response, as a licensed EMT and BLS Instructor.